Kim Hafley and Julie Holton Discuss “The Many Faces of Marketing and Business Development” at NALS Conference

LMA Michigan members Julie Holton and Kim Hafley recently teamed up to deliver the keynote at the NALS of Michigan Annual Meeting and Educational Conference in April. During their presentation - “The Many Faces of Marketing and Business Development in Private Practice” - the duo shared advice on ways law firms can stay up-to-date with the changes and transitions in the legal marketing world. They also focused on how paralegals, legal secretaries, and other support staff can play an active role in a firm’s marketing and business development initiatives. The program was a fun experience for Julie and Kim who previously worked at opposing law firms. Julie previously served as the marketing director at one of Michigan’s oldest full-service law firms before leaving to launch mConnexions. Kim is the Director of Marketing and Recruiting at Lansing-based Foster Swift & Collins, P.C. You can learn more about their presentation at mConnexions.com/NALS.

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