Domain: Marketing Management and Leadership
A panel of diverse directors, CMOs and CBDMOs from Am Law 100, 200 and beyond will share their best practices for demonstrating value to the firm’s leadership and the internal client. Gain tips and takeaways through real-life examples and success stories. Plus, hear stories about what not to do when you want to be heard. Your input and participation is encouraged and there will be ample time for your questions and comments. You will leave better equipped to forge a plan of action and timeline for becoming a trusted advisor to the firm while seated at the power table.
- Tips on effective communication with firm management and other leaders
- How to demonstrate exceptional value by contributing to the firm’s priorities
- Pitfalls to avoid when establishing credibility and sharing your voice
- How to identify and contemplate opportunities and threats to the legal market, your firm and your department
Wendy Bernero, Head of Client Development for North America, Baker McKenzie
Michael Coston, Chief Executive Officer, Coston Consulting LLC
Iris Jones, Chief Business Development and Marketing Officer, McNees Wallace & Nurick LLC
Michelle Murray, Chief Marketing Officer, Cahill Gordon & Reindel LLP
Andrew Scott, Director of Business and Practice Development, Seward & Kissel LLP
Member Price: $59
Prospective Member Price: $79
This session includes video, audio and synced presentations for an enhanced virtual learning experience.