How to Assess Your Professional Development with the BOK

Use the Competency Analysis Tool within LMA's Body of Knowledge

LMA has developed a new foundational resource called the Body of Knowledge (BoK) that defines the core skills necessary for legal marketers to be successful. The BoK clearly defines the essential and accepted domains, competencies and associated skill sets within the legal marketing profession at every level. 

Competency Analysis Tool (CAT)

To better assist you in charting your own development path, LMA has created a competency analysis tool (CAT) for each domain within the BoK. The CAT can be used to assess staff’s or your personal professional development opportunities.

Click on each domain icon below to view the CAT.

Business Development LMA Business of Law Client Services

Business Development drives new business and increased revenue for the law firm – both directly and indirectly – through client and prospect outreach, attorney coaching and mentoring, and market intelligence.


Business of Law includes understanding the legal profession, evaluating firm financial and operational performance, building strategies to leverage market opportunities and implementing practices that maximize performance.


Client Services consist of the techniques, processes and standards by which law firms’ professional staff serve the lawyers in the firm and the clients of the firm, including the disciplines of project management and process improvement.


LMA Cocmmunications Marketing Management and Leadershiop LMA Technology Management

Communications entail developing and implementing internal and external messaging strategies to broaden the impact of the firm’s programs and brand position.

Marketing Management and Leadership establishes and effectively manages a highly functioning marketing organization through people and processes that foster collaboration and drive overall business objectives.

Technology Management includes identification, implementation and effective management of the technologies and technology staff that support marketing and business development.

View the BoK

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