In the 2018 Joint LMA-Bloomberg Law Survey, it was identified that firms are experiencing an increased emphasis on business development and marketing efforts. Sixty-one percent of respondents determined this was due to a pressure to generate revenue. In an effort to help your firm generate revenue with new and existing business, consider investing in competitive intelligence (CI).
The revised 2018 LMA Competitive Intelligence Certificate program, held November 7-8 in New York City, will deliver interactive, tailored, immersive education by the world's leading competitive intelligence experts.
We are excited about this year’s program for several reasons:
- Day one of the program features an all-new evening workshop to provide additional real-life examples and practical applications for legal marketers.
- We've added more templates, tools and even more focus on real-world applications to help you execute your new CI skills with precision.
- The program is held in New York City (great location, great access!).
- The program culminates in a certificate that sets you – and your firm – apart.
You can hear some of the instructors’ thoughts on CI within legal marketing on the LMA podcast and in a Strategies+ blog series.
Register by September 24 to take advantage of early bird rates!