Technologist. Innovator. Sociologist. Data Analyst. The roles and responsibilities of today’s marketers are shifting. In order to navigate the upcoming period of political uncertainty and economic flux, they need to possess all of these skills and more. As they head into uncharted territory, past strategies and techniques may need to be put aside and replaced with flexibility, forward-thinking and transparency. The reality is clear - the world is becoming smaller and marketers need to evaluate how they connect with their audiences in order to succeed.
Presented by the Financial Times, this year’s FT Future of Marketing will focus on adapting and succeeding in a time of change, risk and innovation. With the upcoming US election, unstable global markets and continued sense of unease due to massive income disparity, the future is anything but certain. As marketers look ahead, they must be aware of the opportunities on the horizon, and embrace the latest strategies and technologies that will enable them to meaningfully connect with consumers.
Taking place on Wednesday, September 21 in New York, innovative leaders from Warby Parker, eBay, Grubhub, Clorox and more will come together to discuss how they becoming the modern, "complete" marketer - one who can evaluate and execute even during times of uncertainty. Set against the backdrop of cultural and political uncertainty, attendees will hear how these leading marketers are expertly balancing global rumblings with the voice of the consumer.
As a supporting partner, LMA members can register with the marketing code LMA20 to save an additional 20% off the Summit fee. To view the agenda and to register your seat, visit live.ft.com/FutureOfMarketing. Be sure to book today and save - early bird pricing is available until July 1.
Top Speakers Include:
- Dave Gilboa, Co-founder and Co-CEO, Warby Parker
- Barbara Martin Coppola, Chief Marketing Officer, Grubhub
- Suzy Deering, Chief Marketing Officer, North America, eBay
- Lara Crystal, Co-CEO and Co-Founder, Minibar
- Hannah Grove, Executive Vice President and Chief Marketing Officer, State Street
- Bessie Lee, Founder and CEO, withinlink; CEO, WPP China
- Tom Noble, Head of Brand Communications, MINI
- Eric Reynolds, Senior Vice President and Chief Marketing Officer, Clorox
These thought leaders and disruptors will examine issues such the balance between data and emotion; the rocky marriage of social and commercial; the need to remain relevant during transition; the role of social consciousness in business and more.
Join them and marketing colleagues in New York on September 21. Secure your seat today for this important, timely and forward-looking conversation at live.ft.com/FutureOfMarketing and register with the marketing code LMA20 to save 20%.
*Discount code is for new registrations only. Cannot be applied to existing bookings.