Please join us at the next LMA Metropolitan Philadelphia Program: Put Me In, Coach!
Date: Thursday, February 18, 2016
Time: 12:00 - 1:30 p.m.
Location: Morgan Lewis | 1701 Market St. | Philadelphia, PA 19103
For years, law firms have instituted coaching programs (executive/leadership, marketing/business development, etc.) for their lawyers with mixed results. This program will discuss why coaching programs have too often failed in firms and detail the hallmarks of effective coaching programs in law firms, including:
- Why you should consider a coaching program;
- Types of coaching programs;
- Who should lead the program internally;
- Who should participate and why;
- What to look for in a coach(es); and
- What you should expect in results and how to measure the same.
Marci Krufka Taylor, Founder, Mantra Partner
Marci Krufka Taylor is a strategy consultant for professional services firms and corporate law departments. She advises clients on strategy, marketing and management issues, client relations programs and professional development. Previously, Marci served as the Director, Marketing Operations for an AmLaw200 firm. In that role, she was responsible for the management of the marketing operations team, key firm marketing initiatives and practice group business development efforts. Marci began her career in the practice of law with a firm in Philadelphia.
Elizabeth Mell, Owner, Mell Consulting
Elizabeth Mell has spent her career in professional services marketing and business development. Before starting her own company, Mell Consulting, she served as the Chief Marketing and Business Development Officer at Montgomery McCracken. She has also held positions at several other law firms, including Fox Rothschild, Buchanan Ingersoll & Rooney and Morgan Lewis. Elizabeth's career path includes working at DuPont Legal and the Philadelphia Bar Association. Twice in her career she has taken on newly-created roles, introducing and pioneering new programs. Ms. Mell's tenure in the three sectors of business has given her a unique perspective on how professional services are bought, sold and delivered.
Founded and based in Philadelphia, Legal Internet Solutions Incorporated (LISI) is an Internet marketing company working with law firms that believe a professional and active website is a critical part of developing business and reputation. LISI builds and markets websites that work for law firms, their individual practices, and marketing teams. Providing online marketing strategy, a high-touch and collaborative design process, and ongoing SEO/SEM since 1999, LISI builds productive and lasting relationships with clients.