Excel Tips and Tricks for Competitive Intelligence, Marketing & Business Development

Sponsored by: Competitive Intelligence and Marketing Technology SIG 
Domains: Business Development and Business of Law 
BoK Competencies:  Business Development Coaching/Training, Competitive & Business Intelligence 

Excel is a powerful analytical tool everyone has on hand. This webinar offers three case studies using sample firm data, demonstrating the use of Excel to manipulate and provide intelligence for business decisions and business development and marketing opportunities. We’ll also share some hidden excel tips and tricks.

Learning Outcomes: 

  • Prepare your data for analysis (e.g., sorting, validation)
  • Transform information into insights using common data analysis tools in Excel (e.g., pivot tables)
  • Discuss how BD, Marketing, and CI teams use Excel to drive business decisions

Nan Arian, Senior Competitive & Market Intelligence Analyst, BakerHostetler
Christen Bain, Assistant Director of Marketing, Davis Brown Law
Shane Sokol, Competitive Intelligence Analyst, Pillsbury Winthrop Shaw Pittman LLP

Price: Complimentary for Members


Login to your LMA member profile to register for this webinar or to become a member join now.


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