GC Panel Advises Law Firms on How to Secure Their Business
Julie Savarino, attorney and managing director of Business Development Inc., created and moderated "Perfect Your Pitch for Lawyers,” an insightful panel discussion with in-house counsel. The program was part of LMA Ohio’s 2015 Practice Development Institute, which took place in Columbus on October 27th. General counsel from Redox, Escort Inc. and Cobra Electronics Corp., Vora Ventures, Nationwide Insurance, Fifth Third Bank, and Big Lots Stores offered perspectives on the situations and circumstances under which they would consider using an outside lawyer with whom they had no previously relationship. You can read Julie's overview of the discussion and comments from panelists and guests on the Ohio Chapter News blog.
Two Michigan Firms Among Winners in 2015 Midwest "Your Honor Awards"
At its annual meeting on October 1st, the Midwest Chapter cited two Michigan law firms for outstanding achievement and innovation in legal marketing and communications. Fraser Trebilcock, headquartered in Lansing, Michigan, received top honors for its redesigned website, and Grand Rapids-based Warner, Norcross & Judd led all other submissions in the annual report category. Congratulations to both firms and their marketing teams!
Rain BDM Taps Former Michigan Lawyers Weekly Publisher & News Editor
John Reed, founder and lead consultant with Rain BDM, is pleased to announce that Traci Gentilozzi, former publisher and news editor of Michigan Lawyers Weekly, has joined the organization as a content consultant. In addition to designing and delivering business development training and coaching programs, Rain BDM advises law firms on marketing strategy and tactics. Traci will oversee the company's blog management services and manage other content drafting and editing work for clients across the U.S.