Domain: Business of Law
In this interactive, hands-on session, participants will hear from in-house law firm marketers, about the latest trends in alternative fee arrangements and their increasing use as a differentiator for lawyers and firms seeking ways to bring value to client engagements.
The session will provide a review of the most-used arrangements, with several real-world examples and case studies discussed. Innovative approaches to moving beyond the billable hour will also be presented, including an overview of how several large companies are using alternative fees to great success.
Finally, there will be time devoted to interactive, small-group exercises in applying various alternative fee arrangements in response to clients' needs as stated in RFPs. Attendees will leave the session with a greater familiarity with all forms of AFAs and be better prepared to propose them in their next RFP response.
John M. Byrne, Chief Marketing Officer, Drinker Biddle & Reath LLP
Kristin Sudholz, Chief Value Officer, Drinker Biddle & Reath LLP
Member Price: $0
Prospective Member Price: $59