CRM SIG Event: Using CRM In Law Firms – The Myths & Realities From the Trenches

Date:  October 5, 2016

Registration & Check-in: 11:45am | Lunch: 12:00 - 12:30pm | Program: 12:30 to 1:30pm

Location: Offices of Drinker Biddle & Reath LLP - One Logan Square, Ste. 2000, Philadelphia, PA


CRM is important because it’s controversial, and it’s controversial because it’s important.  In most cases, it is also a significant financial investment for the firm and typically requires an internal cultural shift to use it effectively.  Join the LMA Metropolitan Philadelphia Chapter CRM SIG for a panel discussion lunch program featuring local law firm marketers who are actually using or are directly responsible for the CRM systems in their firms.  The panel, moderated by LMA Philly CRM SIG Jim Jarrell (Stark & Stark) will offer their insights and perspectives on the CRM systems they use, as well as any best practices for encouraging adoption and effective implementation strategies.  

Our panel includes:

  • Danyel Patrick, Business Development Coordinator for McNees Wallace & Nurick LLC
  • Jennifer Smuts, Director of Business Development & Marketing for Morris Nichols Arsht & Tunnell LLP
  • John Witts, Marketing Technology Manager for Fox Rothschild LLP 


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