Creating and Conveying Content that Clients Count On

Engaging PR in Developing and Delivering a Content Strategy

The strength behind a good content strategy is ensuring that it is focused and consistent with a firm's key branding message. PR and communications professionals can play a vital role in both helping develop content and delivering it to various audiences. Our panel of content and PR experts will help you better understand what a content strategy is, how to develop one, how to use various communication channels to deliver your message and how to determine if your strategy is working or not.

Key Takeaways

  • How to get started developing a good, solid content strategy
  • Best communication channels for getting your content out
  • Using analytics to improve and focus our strategy


John Buchanan



Erik Cummins
Pillsbury Winthrop

Peter Darling
Repechage Group

Susan Kostal


Thursday, Sep 21, 2017

Registration and Lunch - 11:30 a.m. to 12:00 p.m.
Program - 12:00 p.m. to 1:30 p.m.

San Francisco

Bar Association of San Francisco
301 Battery Street, 3rd Floor, San Francisco, CA 94111
T: 415.982.1600


Greenberg Traurig
1201 K St Ste 1100
Sacramento, CA

Silicon Valley

Latham & Watkins
Silicon Bay 6 Conf. Room
140 Scott Drive
Menlo Park, CA 94025



Recent Stories
LMA Members Get Hands-On Experience at Fall Programs
Program Recap: Advancing Your Career in Legal Marketing

5 Tips for Creating Content that is Strategic and Emotionally Engaging