Calling All Solo and Small Firm Marketers! #LMA19 Is Your Chance to Tap Into Your Peers and Gain Fresh Impactful Ideas

Spend the day learning and connecting with your peers, and recharge your marketing batteries with new strategies. Discover the specific tools required to be a successful leader in an environment where time, people and money are limited and stretched to capacity.

These sessions will leverage the knowledge and experience of in-house marketers and consultants who have built innovative programs executed in this environment. You will examine a variety of business development and marketing topics and case studies across sessions such as:

  • Overcoming the Fear of Failure at Your Firm
  • Startup Legal Marketing: Tools and Lessons Learned in Running a Marketing and BD Department
  • Seeing 2020: Setting Your Sights on Extraordinary Client Experience
  • Client Experience Optimization: The Content Journey and How to Use Big Data to Better Understand Your Clients
  • Bear Traps, Quicksand and Indifference: How to Avoid Them and Deliver ROI for Your CRM
  • Law Firm Business Development: Coaching for Coaches

Plus, wrap up your day by participating in the Impact Marketing Jam Session — a group conversation, facilitated by the Small Firm/Solo Marketer SIG co-chairs. This is a unique opportunity to talk about how to implement what you heard during the day and solicit ideas about how to balance the benefits and pressures of navigating within the small and mid-size firm environment with fellow legal marketers in the same space.

You will leave the LMA Annual Conference with a clear action plan for maximizing existing resources and tapping into new resources to exceed expectations. You will learn:

  • Where to start and how to segment markets and develop meaningful client experiences
  • Ways to bolster your confidence and live a fearless existence at your firm
  • How to personalize the journey based upon markets, interests and previous user metrics
  • What other organizations are doing to promote and execute CX (client experience) programs
  • Outcomes from successful CX initiatives
  • How to work with demanding and difficult personalities 
  • The ‘golden rules’ for CRM that you can apply within your own firm
  • Tips for effectively communicating key messages while coaching lawyers
  • Strategies for managing touchy topics, such as listening to your clients’ needs and asking for business

Register today — call 1-877-562-7172, email or online at And don’t forget to mention your registration code: B00-810-810L19.BLG



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Katy Corrigan
Director of Marketing
Langley & Banack, Incorporated
Diana Courson
Chief Marketing Officer
Zuckerman Spaeder LLP



Jennifer A. Cameron.jpg Trish Lilley.gif
Jennifer A. Cameron
Marketing and Business Development Manager
McKool SmithBobbie Conklin
Trish Lilley
Chief Marketing and Business Development Officer
Stroock & Stroock & Lavan LLP
Sheenika S. Gandhi.jpg Morgan MacLeod.jpg
Sheenika S. Gandhi
Director of Marketing and Business Development
Payne & Fears LLP
Morgan MacLeod
Cubicle Fugitive
Stuart N. Goodman.jpg Heather McCullough.jpg
Stuart N. Goodman
Chief Business Development Officer
Goodman Business Development
Heather McCullough
Society 54
Paul VanderMeer.jpg Michael Warren.jpg
Paul VanderMeer
Chief Knowledge Officer
Bilzin Sumberg Baena Price & Axelrod LLP
Michael Warren
CRM Consultant
Stanton Allen Limited



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