Business Development & Marketing Specialist - Robinson & Cole (Hartford or Stamford CT)

Robinson & Cole LLP, an AmLaw 200 firm, is currently seeking a full-time Business Development & Marketing Specialist in the Hartford, CT or Stamford, CT office. This role demands a highly organized, detailed-oriented individual with a strong client service orientation, and ability to collaborate successfully within a matrix organization.

The Business Development & Marketing Specialist will assist the Business Development Managers in working with Practice Group Leaders and lawyers on identifying strategies and opportunities for prospective clients and expanding client relationships. Duties include but are not limited to:

  • Execute strategy for the firm’s integrated marketing, business development, communications, and recommend improvements to the strategy
  • Plan, develop, and execute projects and programs that support a practice group’s strategic plan and track success
  • Support client engagement initiatives, including training for enhanced client service strategies, contact origination and relationship development, and education/thought leadership initiatives
  • Provide direction and manage production of proposals, PowerPoint presentations, and RFP responses for the practice groups
  • Provide direction and manage execution of practice group sponsorships, client presentations and seminars, and other events related to the promotion of the practice groups
  • Drive awareness/recognition, enhance quality and brand perception of the firm
  • Manage submissions for major awards, comprehensive survey response campaigns (e.g. Chambers), and related initiatives to further the awareness and positioning of the firm's practices and lawyers
  • Develop a deep understanding of the practice groups’ strengths and market differentiators, including their client base and key market trends
  • Ensure consistent implementation of key initiatives and recommend strategies to cross-sell to adjacency practice areas
  • Recommend and help develop tactical marketing and business development plans
  • Collaborate with other members of the marketing team to ensure consistent messaging of practice group strengths in written materials, including website content

The ideal candidate will possess excellent online research capabilities, superior written and verbal communication skills, and thrive in a fast-paced, deadline-driven environment. Candidate will have 3-5 years of experience in a law firm or similar professional services organization. Bachelor’s degree required. A focus on business or marketing and project management preferred. Law firm experience strongly desired. For consideration, send resume, cover letter and salary requirements to Human Resources Generalist.

Robinson & Cole LLP

280 Trumbull Street

Hartford, CT 06103

e-mail: adminhr@rc.com

Fax: (860) 541-4929

EOE/AA

 

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