Lisa Meyer's guiding career view is to be always open to new opportunities, even if you have to push beyond boundaries. She certainly practices what she preaches! Lisa envisioned, then built from its inception, Preti Strategies, a government affairs firm affiliated with Portland-based Preti Flaherty, where she first started in legal marketing in 2000. Lisa, as Director of Marketing & Business Development, has spearheaded the growth of Preti Strategies into a premier New England lobbying and government affairs firm.
In her words: "I had a vision of what it could be and what it could look like. I started talking with various government leaders and policy advisors in New England, sharing my idea for this firm, and asked a few of them to come along and be a part of it. These are people who took a big risk to leave their current, established positions, and join a new venture."
In this Member Spotlight, Lisa describes her career path and how being active in the LMA has played a vital role in her professional growth.
Tell us about your career path. How did you get into the legal marketing field?
By accident, really. Before this, I worked for an ad agency in various marketing and advertising functions. I wanted a change and took a marketing job with Preti Flaherty in 2000. Back then, legal marketing wasn’t what it is today. I was the only marketing person at the firm, and LMA was much smaller. I’ve really been in it through a lot of growth and evolution of the business.
What do you enjoy most about what you do?
I like that it’s always changing. There is no “typical day” in my world! You can start the day with an agenda and by 10 am it’s completely changed. There are always new opportunities, new challenges that arise, so I definitely have to remain flexible and open to reshuffling my schedule and juggling various projects and deadlines. But I like that kind of environment – it's certainly never boring!
What is a typical day like for you?
I’m not sure I’ve ever had one!
What is a work accomplishment of which you are most proud?
One of the things I am most proud of is helping to build Preti Flaherty’s affiliate government affairs firm, Preti Strategies. The law firm has deep roots in regulatory and legislative affairs, so it started as an extension of that. I had a vision of what it could be and what it could look like. I went out and started talking with various government leaders and policy advisors in New England, sharing my idea for this firm, and asked a few of them to come along and be a part of it. These are people who took a big risk to leave their current, established positions, and join a new venture. But they believed in it too, and Preti Strategies has grown into one of the premiere lobbying and government affairs firms in New England. We have a very strong presence and influence here and continue to grow and attract new clients across various industries every day. It keeps me very busy!
Tell us about how your LMA volunteer work has benefited your professional development?
My volunteer work and involvement with LMA pushed me out of my comfort zone and exposed me to a larger regional audience. Maine was such a tiny part of the organization, and through LMA I’d meet all these people from huge Boston firms. Presenting to bigger groups, and learning and understanding the larger stage outside of Maine, was a confidence builder. It really set the pieces in motion to help grow the firm regionally.
What piece of advice do you wish you could give to your younger professional self?
Don’t be confined by limits or boundaries, and be open to your path going in new directions. The path you set out on doesn’t have to be the path you stay on. Like the Nike slogan – Just do it! And I’m glad to say that for the most part I have followed those pieces of advice over the years, and it’s opened great, often unforeseen opportunities.
What is something we would be surprised to learn about you?
I was a chemistry major in college!
What superpower do you wish you had?
Teleporting, or time travel. I spend a lot of time on the road between our various offices in Maine, New Hampshire and Massachusetts, so being able to manipulate the time and space continuum would be pretty cool.