Aligning the Stars: Connecting BD, Practice Management, Pricing and Client Satisfaction

Domain: Business of Law

In many firms, the pricing and practice management functions are operationally aligned with Finance or Accounting. Progressive firms with a strong culture of business development are approaching practice and pricing innovation from a marketing – rather than a financial – angle. This panel will discuss the merits and disadvantages of a marketing-first approach to pricing, practice management and client satisfaction.

Presenters:
Jon Hulak, Mintz, Levin, Cohn, Ferris, Glovsky and Popeo P.C.
Todd Tukey, Paul Hastings
Lauren Piccolo, Goodwin Proctor

Member Price: $39
Prospective Member Price: $59

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