Artificial Intelligence: what it means for the legal space and your role in legal marketing
LMA Western Canada is excited to invite you to a flagship fall event you won't want to miss! Join your fellow Western Canada legal marketing community members and LMA Executive Director Betsi Roach for an in-depth discussion on Artificial Intelligence, and its relevance to law firms and to legal marketing in general.
Businesses worldwide will be transformed over the next few years by enormous advances in machine learning and artificial intelligence (AI). Major investments are being made by some of the world’s largest tech companies, including several in the legal space. Some corporations are already engaging AI solutions to meet at least part of their legal needs. Others will soon.
Your firm can either be a passive bystander - or part of the solution.
This program will explore how the provision of legal services will soon bear little
resemblance to the bill-by-the-hour profession of the last century. As legal services evolve, so must your marketing.
The program will arm you with sufficient knowledge of AI to let you take your seat at the table as your firm makes strategic decisions regarding deployment of AI in legal services provision, and your marketing of those services.
We will discuss AI's implications for legal marketing, including:
- A review of the AI services now being offered to and engaged by law firms and their clients
- How and when AI is likely to transform the business of your law firm
- How buyers of legal services leverage AI
- How to become part of this strategic discussion within your firm
- The most likely impacts of this transformation on legal marketing
- How you and our team can stay on top of this change and prepare for it
Thursday, October 5th
3pm - 4:30pm - Networking reception to follow
Lancaster Room, Rosewood Hotel Georgia
801 West Georgia Street, Vancouver, BC V6C 1P7
No charge for LMA members.
Not an LMA member?
Not a problem! Non-members can also attend for a fee of $40.
After more than a decade as CMO at AmLaw 200 firms, Mark T. Greene, Ph.D. is a freelance consultant. For three decades, Mark has been a pioneer in legal marketing and business development, and is a frequent speaker and writer regarding Market Research, Competitive Intelligence, Branding, and Business Strategy for professional service firms.
Mark was inducted into the Legal Marketing Association's Hall of Fame in 2008, is a Distinguished Graduate Alumni of the University of North Carolina, is President-Elect of the College of Law Practice Management, was named in the inaugural list of "Business of Law Trailblazers & Pioneers" by the National Law Journal, is certified by the Academy of Competitive Intelligence as a Master-Level CI Practitioner, and was a 2014 winner of Nashville Business Journal’s CMOs of the Year Award. He was trained by GE as a Six Sigma Black Belt and Champion.