Law firms have historically lagged in digital marketing, but many are quickly catching up. Learn the steps world-class companies have taken to become effective digital-led brands — and how those learnings can be applied to B2B professional services firms. Hear practical advice and trends related to digital strategy, content development, distribution, analytics and measurement, and the power of video. This interactive session will include case studies, actionable takeaways and Q&A.
- Steps to developing an effective, focused digital content strategy
- How to build a digital measurement framework and demonstrate ROI
- Keys to unlocking the power of video — and how to build a video-centric content plan
- How to ensure you’re reaching the right audience on the right channels at the right time
Andrew Foote, Executive Vice President, Managing Director, Edelman Digital
Joseph Hammond, Co-founder and Chief Executive Officer, Producify
Member Price: $59
Prospective Member Price: $79
This session includes video, audio and synced presentations for an enhanced virtual learning experience.