On October 29, 2020, The Legal Marketing Association Southwest Region (“LMASW”) presented its third annual Your Honor Awards (“YHAs”) in a spirited, virtual awards ceremony broadcast live on the Region and the Legal Marketing Association (“LMA”) International Facebook pages.  Legal marketing professionals and their employers were honored for their brilliant work, impressive dedication to the legal marketing profession, to our LMA organization and to their communities.  The live awards show was produced in-kind by Kates Media, and hosted by LMASW Director-at-Large of Advocacy and 2020 LMASW YHA Chair Hunter Rowe and 2020 LMASW President Amy Verhulst.

Click Here to Watch the Program

The LMASW Your Honor Awards program was launched in 2018 to recognize excellence in individual member award categories: Member of the Year, Rising Star, and a Distinguished Service Award. This year, the program was expanded to encompass legal marketing categories that align with LMA's Body of Knowledge, covering virtually every discipline to showcase leading and innovative projects and strategies from firms across the Southwest region.

This year, Your Honor Awards were presented in five initiative-based categories, including: Business Development; Technology; Marketing Management and Leadership – Diversity; Communications – Content Marketing; and Communications – Promotion and Collateral Materials.  Individual honors were also bestowed to the 2020 LMA Southwest Region Rising Star, Member of the Year and Distinguished Service Award winner.  Congratulations to all 2020 LMASW YHA winners:

Business Development Award

First Place - Adams and Reese LLP – “Taking Off: Adams and Reese’s Unmanned Aircraft Systems Practice”

Honorable Mention - Dykema Gossett PLLC – “Opportunity Target Team”

Honorable Mention - Adams and Reese LLP – “Organizing COVID-19 Response: Adams and Reese COVID-19 Task Force”

Technology Award

First Place – Gray, Reed, and McGraw LLP - Proposal Generator & Experience Database

Honorable Mention – Jones Walker LLP – “Disaster Preparedness and Recovery Blog”

Marketing Management and Leadership - Diversity Award

First Place - Dykema Gossett PLLC – “In Her Own Words”

Second Place – Jackson Walker LLP – ‘Bringing Diversity and Inclusion Into Focus: A New Perspective on What it Means to Be “Texas Strong”’

Communications – Content Marketing Award

First Place – Jones Walker LLP – “PPP Bank Litigation Toolkit and Tracker”

Communications – Promotion and Collateral Award

First Place – Dykema Gossett PLLC – “Petco's Trademark Maintenance and Renewal Calendar”

2020 LMA Southwest Region Rising Star

Emily Adams, Marketing Director at Allensworth & Porter

2020 LMA Southwest Region Member of the Year

Brittany Lewis, Marketing Manager, Bell Nunnally & Martin LLP

2020 LMA Southwest Region Distinguished Service Award

Ashraf Lakhani, Director Business Development & Marketing, Porter Hedges, LLP