Don't Miss Jim Jarrell's, "You're 2019 BD Goals Are Set. Now What?"

Jim Jarrell, Senior Vice President of Marketing & Business Development at Jaffe, will be traveling throughout the West Region in March to lead a program aimed at identifying potential roadblocks in business development plans and provide tactical advice to keep plans on track.  See dates, times, locations and the full description below!



March 26, 2018
11:30 a.m. - 1:15 p.m.



March 26, 2018
5:30 - 7:00 p.m.



March 27, 2018
11:30 a.m. - 1:15 p.m.



March 28, 2018
11:45 a.m. - 1:00 p.m.



With a new year comes new business goals for your law firm. Attorneys and practice groups have their plans on paper. But how do you, as a legal marketer, know if the plans will succeed?

Attendees will learn how to:

  • measure progress toward goals;
  • assess whether their plan conforms to the three components for success;
  • integrate traditional marketing and public relation strategies into the plan;
  • determine when it is appropriate to make a course correction; and
  • navigate the “course correction” conversation with the attorneys involved.



Jim Jarrell
Senior Vice President, Marketing & Business Development | Jaffe

Jim has enjoyed a career spanning more than two decades helping professional services firms, nearly half of it spent leading the strategic marketing and business development programs for several law firms. He brings a well-rounded approach earned through experience across the professional services spectrum, not just in legal, but also accounting/financial services, management consulting, and engineering/design-build.

Stints in leadership roles at two AmLaw 100 firms and management roles at a handful of smaller regional firms and boutiques have helped shape Jim’s national reputation as a leader in the field. At Jaffe, Jim helps clients by building structure and accountability into their BD planning and offers one-on-one or group dynamic coaching programs.

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