Every year, the LMA Bay Area local steering committee gives out three awards to recognize excellence in legal marketing. The Rella Lossy Awards, named in memory of poet, playwright, and legal marketer Rella Lossy, are awarded each year to an attorney and to a marketing professional. The award recognizes professionalism and outstanding contributions to the practice of law firm marketing and business development. In addition, the local group gives out an LMA Member of the Year award, to recognize an LMA member who has demonstrated an extraordinary commitment to the growth and success of the local group by furthering the goals of LMA.
2018 Rella Lossy Attorney Award Winner - Tyler Gerking, Farella Braun + Martel LLP
Tyler Gerking’s enthusiasm for business development and marketing efforts is infectious. He understands the business function that marketing fulfills on a macro level, and what individual attorneys must do in order to generate business. To that end, he leads monthly team meetings to discuss target client initiatives, case updates and news. As chair of Farella Braun + Martel’s insurance recovery group, he speaks and writes regularly and encourages others in the group to write blog posts. When the Napa fires broke out last year, Tyler organized his practice group to reach out to clients affected by the fires.
2018 LMA Bay Area Member of the Year - Sarah Tetlow, Murphy Pearson Bradley & Feeney
Sarah Tetlow rose up from the ranks of paralegals to become the marketing coordinator at Murphy Pearson Bradley & Feeney. As secretary of the local steering committee, she has kept the LMA officers organized and on track by creating new processes, sending task reminders and maintaining a running calendar of events. She has also helped significantly with the programs committee by recruiting and teaching new volunteers to help with the On24 Livestream Platform. Thank you, Sarah, for inspiring us with your creative ideas and suggestions and doing so much to help deliver value to LMA members!
2018 LMA Rella Lossy Marketing Professional Award Winner - Catherine Zinn, Orrick
Orrick’s Chief Client Officer Catherine Zinn has been called a trailblazer in sales and service initiatives. Her Silicon Valley Rolodex is more extensive than many law firm partners. And even with a busy schedule of client and board meetings, she makes time to connect with LMA community members.