To beat the heat, members of LMA New England met for an afternoon program hosted at WilmerHale’s Boston office evolving around this year’s theme of “Communication, Collaboration and Credibility: Managing Your Personal Brand and Being an Ambassador for your Department.” Insights, personal experiences, and an exchange of innovative strategies were presented during this three-part program. Topics and speakers included:
- Collaboration: Understanding and Measuring ROI presented by Jenna MacNeill of Greenberg Traurig and Katie Rutter of Katie Rutter Consulting. Jenna and Katie discussed the economics of measuring ROI from both soft and hard opportunities, using data to make strategic decisions in formulating a budgeting game plan, and making educational evaluations based on new business opportunities including RFP’s, events, advertising and thought leadership.
- Gaining Credibility and Unleashing Your Inner Rock Star! presented by Joanne Thorud of Davis, Malm & D'Agostine, P.C. and Teresa McCahill of Latham Watkins. Joanne and Teresa presented ways to build confidence, prioritizing projects, making judgment calls, and showcasing your talent. Valuable tips were shared to increase your credibility at your firm and how to deal with matrix management when working with others on your team.
- Storytelling: An Art with Unlimited Potential presented by Chris Newman of Cooley LLP and Cassie Bent of Goulston & Storrs. Chris and Cassie delved into the automatic habits that we as legal marketers commonly cave into while storytelling. They emphasized using a unique voice to differentiate your firm from others and seeing each story as a new opportunity while staying consistent to the brand. Cassie focused on building your personal brand using the art of storytelling. Key takeaway: your interactions contribute to your personal brand; be sure to be you!
The afternoon concluded with a round of Networking Bingo, the Past Presidents Networking Reception, and LMA New England’s Annual Summer Social hosted at Sterling’s. Stay tuned to hear about LMA New England’s upcoming Fall events including the 2016 LMA New England Regional Conference beginning on Monday, November 14th at Boston’s Hyatt Regency.