Legal Marketing Technology Conference/Midwest Announces Winners for the 2016 Impact Awards, Honoring Tech That Works
CHICAGO—For the first time since its inception, the Legal Marketing Technology Conference has expanded to the Midwest region for the inaugural Legal Marketing Technology Conference/Midwest, and with it, the inaugural Impact Awards. The Impact Awards were established to honor law firms and/or their strategic technology vendor partners whose innovative use of technology has had a measurable impact on performance, client revenue growth, and retention. Recognizing that technology can support client growth in several ways, the Legal Marketing Technology Conference/Midwest is pleased to announce the winners for the 2016 Impact Awards in three categories.
Marketing and Business Development Impact Award
Presented to a firm and/or its strategic vendor partner whose use of technology has helped improve the effectiveness and/or efficiency of marketing and business development activities.
First Place: Allen Matkins, “Data Visualization to Improve Business Development”
Allen Matkins sought to apply Data Visualization (also referred to as “DataViz”) to several communications programs to change attorney behavior by illustrating information. Taking large amounts of information to gain insights not otherwise apparent through numerical displays and spreadsheets, the firm “visualized” three performance areas including email marketing and client interactions using openly available tools and resources. The judges were most impressed with the gamification aspect of the “Client Outreach Derby” which tracks how many client interactions each attorney has, and maintains a visual leaderboard, resulting in 85% attorney participation and 1,282 individual client-focused activities. The judges felt Allen Matkins encapsulated the essence of the award by demonstrating internal innovation and the use of openly available technologies for a novel approach to behavioral change.
Second Place: Law Offices of Peter N. Brewer, “Implementing Infusionsoft”
Third Place: Faegre Baker Daniels, “FBD Subscription Center”
Client Service and Delivery Impact Award
Presented to a firm and/or its strategic vendor partner whose use of technology has helped improve the delivery of legal services and/or boosted overall level of satisfaction among clients.
First Place: Davis Wright Tremaine, “DWTConnect”
Davis Wright Tremaine’s internally developed client dashboard solution, DWTConnect, offers clients near real-time access to matter status and financials, creating greater transparency and self-service. By providing access to matter financials directly from DWT’s accounting and timekeeping systems, clients are provided the most current information available about work in progress, matter status, deadlines and more, allowing the client to quickly report out to business stakeholders. The judges were impressed that providing transparency on data relating to matters, billing and anticipated costs would actually reduce pricing pressures and increase satisfaction. The involvement of clients in the development and evolution of this program further strengthened DWT’s position in this competition.
Second Place: Ogletree Deakins, “ClientLink”
Third Place: Ropes & Gray, “Bifurcated Time-Based Technology Assisted Investigative Reviews”
Strategy and Innovation Impact Award
Presented to a firm and/or its strategic vendor partner whose use of technology has helped deliver value to clients in entirely new ways.
First Place: Warner Norcross & Judd, “Capsis® – Trademark Management”
Warner Norcross & Judd developed Capsis®, a trademark management platform, to aid attorneys and clients in managing, monitoring and protecting trademarks. The judges were impressed with how comprehensive the solution is, including the ability to warn of competitor threats by tapping in to the USPTO database. Capsis® epitomizes the concept of competitive-advantage by taking data that may be available to most firms from multiple sources, and linking it together in a meaningful way to increase its value to the end client, allowing the firm and its clients to spend more time on strategic discussions and business decisions.
Second Place: Foley & Lardner, “Global Risk Solutions App”
About the Judging Process:
Submissions were open to any member of the Legal Marketing Association (LMA) – irrespective of Chapter – at any law firm or to a legal marketing technology vendor, in association with an LMA member at a law firm. Each submission was judged along three dimensions: suitability and fit of the technology solution – and other allied organizational changes – to the business challenge or opportunity as presented; the specific organizational steps, e.g., user training, change management, etc., taken to ensure the maximum likelihood of success; and the demonstrated impact of the solution in absolute or relative terms across meaningful and quantified metrics, such as revenue, client acquisition, lower costs, etc.
Impact Awards Judges:
Jeff Dennis, Columbus, OH
Melanie Green, Indianapolis, IN
Dr. Mark Greene, Phoenix, AZ
Jeanne Hammerstrom, Cleveland, OH
Igor Ilyinsky, Chicago, IL
Jennifer Klyse, Chicago, IL
Patrick Lamb, Chicago, IL
Jill Weber, Minneapolis, MN
About the Legal Marketing Technology Conference:
With its beginnings in the San Francisco Bay Area, the Legal Marketing Technology Conferences are the largest events dedicated to technologies that law firm professionals use to identify, attract and support clients. They provide the premier forum to learn from and network with thought leaders and colleagues. The Legal Marketing Technology Conference/Midwest is hosted by the LMA Midwest Chapter and co-chaired by Ian Turvill (email@example.com) and Rich Marsolais (firstname.lastname@example.org). For more information about the Legal Marketing Technology Conferences, visit: http://www.lmatechconference.com