Strategies — The Journal of Legal Marketing

CURRENT ISSUE: The changing face of the client 

There’s no arguing that clients have become more discerning in selecting legal counsel — but have clients changed or have legal marketers failed to adapt at the same rate?

The May/June issue of Strategies addresses this question and beyond, covering procurement trends, new rules of client service, maintaining client relationships in economic uncertainty and more. Start getting a better grasp of the changing face of the client with the latest issue, now in a user-friendly digital format.

(LMA Member? Download digital editions of the latest issue and archived issues.)

About Strategies

Strategies magazine is the leading legal marketing publication for all professionals in legal marketing and business development. Its bimonthly issues are a valuable source of industry-specific knowledge and tips, and the key information channel for thought-leading marketers who are on a path to revolutionize the legal industry. Strategies is the flagship publication of the Legal Marketing Association (LMA).

As an LMA member benefit, Strategies provides insight on the latest tools and technologies marketers in the law firm setting are using, and presents new perspectives on the fundamentals. In addition to dynamic feature content, each issue includes current event and news reports; outline resources to boost career advancement; highlights on LMA members and the association updates; and more.

If you are not a member of LMA, join today to gain access to this exclusive resource, or subscribe to Strategies for an annual rate of $80.

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Strategies+ Blog

Here is a sneak peek at the most recent posts from Strategies+ blog: