Strategies — The Journal of Legal Marketing
CURRENT ISSUE: "Building the business"
Firms can no longer rest on their laurels and hope that showcasing lawyer expertise alone will draw in the masses. As competition in the legal market goes up, so does the need for strategic, fine-tuned business development. Although firms may be feeling the heat, this is an opportunity for legal marketing departments to showcase their expertise.
The Sept/Oct issue of Strategies focuses on connecting lawyers with clients in need of their services. In this issue, learn how to mobilize everyone in your firm to generate new business, hear directly from a law firm chief client officer and view the trajectory of legal marketing from content marketing to content selling. Don’t skip this issue; “sales” isn’t as scary a word as you might think.
Strategies magazine is the leading legal marketing publication for all professionals in legal marketing and business development. Its bimonthly issues are a valuable source of industry-specific knowledge and tips, and the key information channel for thought-leading marketers who are on a path to revolutionize the legal industry. Strategies is the flagship publication of the Legal Marketing Association (LMA).
As an LMA member benefit, Strategies provides insight on the latest tools and technologies marketers in the law firm setting are using, and presents new perspectives on the fundamentals. In addition to dynamic feature content, each issue includes current event and news reports; outline resources to boost career advancement; highlights on LMA members and the association updates; and more.
Here is a sneak peek at the most recent posts from Strategies+ blog: