The Art and Science of Being a Second: Communicating With and Influencing Leadership

Date: November 14, 2025
Time: Noon CST
Sponsored by: LMA Education Advisory Council (EAC)
Domain: Marketing Management and Leadership
BoK Competencies: Management of Individual Personnel, Firm Organization Structure and Dynamics, Department Management Leadership and Motivation

As the Second-in-command in a legal marketing department, you operate at the intersection of strategy and execution—translating vision into action while navigating the complexities of firm leadership. This 90-minute roundtable is designed specifically for senior managers and directors with 10+ years of in-house experience at law firms who report to the C-suite. Together, we’ll explore the art of communicating with influence, managing up, and positioning yourself as a trusted advisor.

Participants will engage in peer-driven dialogue around real-world challenges such as pitching new ideas to leadership, resolving conflict, advocating for their teams, intra-firm dynamics, and handling difficult conversations. Whether you're advocating for resources, troubleshooting a tough situation or preparing for your next step, this session offers a space to learn, share, and grow within the Second Chair community.

A virtual roundtable is a live, interactive discussion where every attendee is a voice at the table—not just a viewer. Unlike traditional webinars, this format invites you to engage directly with fellow Second Chairs, share your perspectives, ask questions, and shape the conversation in real time. Come ready to contribute, connect, and collaborate!

*NOTE:
This roundtable is designed for in-house senior managers and directors that report to the C-suite. with 10+ years of experience.  This session will not be recorded to allow for open and honest dialogue.

Learning Outcomes:

  • Gain strategies for navigating conversations and situations unique to the second chair
  • Develop skills to prepare you for your future success and leadership opportunities.
  • Build your network within the Second Chair community.

Facilitators:
Erin Ryan, Director of Partner Integration & Business Development Coaching, McGuireWoods LLP
Azeema Batchelor, 
Director of Business Development, Wiley Rein LLP
Patricia Isaac, 
Director, Client Strategy, BCF Business Law
Amy Verhulst, Senior Business Development Manager, Jackson Lewis P.C.

Price: 
Members: Complimentary
Prospective Members: $79


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