Announced on April 21, P3® – The Practice Innovation Conference will transform into P3® – The Virtual Experience, a series of online, interactive content taking place in June. The in-person experience was previously cancelled due to the COVID-19 pandemic. View the P3 home page for more information.


All times are listed in Central Time (CT).

Schedule subject to change. 

Tuesday, June 9

2:00 p.m. - 3:00 p.m.                                                                   Opening Keynote
Leadership Lessons From Battlefield to Boardroom
Presenter: Steve Merkel, Barnes & Thornburg LLP
3:00 p.m. - 3:15 p.m. Demo of Expo Hall
3:15 p.m. - 4:15 p.m.                                                               Concurrent Educational Sessions
Bridging the Divide: How Clients and Firms Overcome Common Challenges
Presenters: Sophie Zerbib, Cummins Inc.; Rebecca Hernandez Benavides, Microsoft; Lynette Lupia, AbbVie; and, Toby Brown, Perkins Coie LLP (Moderator)
Developing Partners' Pricing Competence
Presenters: Colin Jasper, Positive Pricing; Pier D'Angelo, Allens; Ethan Williams, PwC; and, Keri Cupples, Dentons
4:15 p.m. - 5:00 p.m. Break and Solution Center: Live Q&A From Virtual Booths
5:00 p.m. – 6:00 p.m. Experience Reception 

Wednesday, June 10

2:00 p.m. - 3:00 p.m.     Concurrent Education Sessions
Emergence of the Citizen Data Scientist
Presenters: James Michael Boyer, Ballard Spahr, LLP and Daniel Pope, Ballard Spahr, LLP
Entrepreneurial Pricing – A Client-Centric Approach to Fully Monetizing Our Value
Presenter: Richard Burcher, Validatum (UK) Limited
The Science and Design of Effective Business Presentations
Presenter: Adam L. Stock, Bryan Cave Leighton Paisner LLP
3:00 p.m. - 3:30 p.m. Break and Solution Center: Live Q&A From Virtual Booths
3:30 p.m. - 4:00 p.m.  Service Provider Demos
Pricing for Value with BigHand Evaluate: Increasing Visibility and Control of Pricing for Effective Client Engagement
Presenter: Rob Stote, Director - BigHand North America
How Clocktimizer Can Help You Have Data Driven Discussions Around Pricing, Budgeting and Cash Collection 
Presenters: Pieter Van Der Hoeven, Clocktimizer and Tara Lingard, Clocktimizer
Introducing 3 Iridium Products That Cover all the Ps in P3 (Pricing, Profit and Project Management) 
Presenters: Tom Jones, Iridium Technology; Jeffrey Suhr, Data Fusion Technologies; Brian Taaffe, Iridium Technology; and, Rod Wittenberg, Iridium Technology
Streamlining the Complexities of Managing New Client Intake and Conflicts of Interest
Presenter: Joe Toomey, S&P Global Market Intelligence
4:00 p.m. - 4:05 p.m. Break
4:05 p.m. – 4:35 p.m. Service Provider Demos
Cosine Matter Planning - Building Your Business Case for the Deployment
Presenter: Lucas Garlepp, Cosine Solutions
Introduction to Intapp OnePlace Operations & Finance
Presenter: Jill Nelson, Intapp
Automating Proposals and Bids to Win More Business
Presenter: David Mead, Qorus Software Inc
Manzama Demo Session
Presenter: Brendon Miller, Manzama
4:35 p.m. – 4:45 p.m. Break and Solution Center: Live Q&A From Virtual Booths
4:45 p.m. – 5:30 p.m. Concurrent Educational Sessions
Client Profitability: How to Win a Game of Inches
Presenters: Mitch Spradlin, Hunton Andrews Kurth LLP and Sarah Blynn, Hunton Andrews Kurth LLP
The Tech-Enhanced Law Firm: Developing Custom Solutions to Supercharge Your Legal Professionals
Presenters: Amy Monaghan, Perkins Coie LLP and Shawn Lillemo, Harrity & Harrity, LLP
Maintaining Resilience During COVID-19
Presenter: Renee Branson, RB Consulting

Thursday, June 11

2:00 p.m. - 3:00 p.m. Concurrent Education Sessions
Client Experience & Strategy: A “Both, And” Proposition for Post-COVID Success
Presenters: Brandi Michelle Hobbs, Bell, Davis & Pitt, P.A.; Heather L. McCullough, MBA, Society 54, LLC; and, Chandra Storrusten, MBA, Visible Value
The Wiley Journey: Building a High-Performance Alternative Fee Arrangement Culture 
Presenters: Alina Gorokhovsky, SCG Legal; Robert Grady Street, Wiley Rein LLP and, Catherine Alman MacDonagh, Esq., Legal Lean Sigma Institute / Legal Mocktail / LSSO
We're All in Sales: Mastering the Art and Science of Sales to Build Buy-In and Sell Change
Presenters: Tasneem K. Khohka, GrowthPlay and Debra Baker, Esq., GrowthPlay
3:00 p.m. - 3:30 p.m. Break and Solution Center: Live Q&A From Virtual Booths
3:30 p.m. - 4:15 p.m.  Concurrent Education Sessions
Drum Roll Please... The Results From “The Biggest Law Firm Profitability Survey Ever!” 
Presenters: Tom Jones, Iridium Technology and Mark Medice, LawVision 
Leveraging Matter Metadata to Determine Scope and Pricing Strategy
Presenters: Andrew P. Medeiros, Pepper Hamilton LLP; Matthew John Hamilton, Esq., Pepper Hamilton LLP; and, Marc Perreault, Pepper Hamilton LLP
Portfolio Pricing - Wave of the Future, or Problem Child?
Presenters: Brad Williamson, Perkins Coie LLP; Aaron Boersma, Google; and, Basil Fedorchenko, Perkins Coie LLP
4:15 p.m. - 4:20 p.m.  Break
4:20 p.m. - 5:20 p.m. 
Concurrent Service Provider Education Sessions
The Joy of SEO: How PR and SEO are BFFs and Other Fun Facts
Presenter: Darian Kovacs, Jelly Digital Marketing & PR
5:20 p.m. – 6:00 p.m. Experience Reception

Friday, June 12

2:00 p.m. - 3:00 p.m. Peer Roundtable Discussions
Client Service Roundtable Discussion
Digital Solutions & Data Analytics Roundtable Discussion
Pricing & Profitability Roundtable Discussion
Project Management & Process Improvement Roundtable Discussion
3:00 p.m. - 3:15 p.m. Break and Solution Center: Live Q&A From Virtual Booths
3:15 p.m. – 4:15 p.m. Closing Session
The State of the Legal Market Post COVID-19

Presenters: Susan Raridon Lambreth, LawVision; Richard Burcher, Validatum (UK) Limited; Stephen Poor, Seyfarth Shaw LLP; and, Joe Borstein, EY Law