CX Intensive: Cultivating Client Service Excellence
A Legal Marketing Association Southeast Region (LMASE) Program
Thursday, October 22 | 9 a.m.-4 p.m. CT
Building on the success of LMASE’s recent intensive programming, we are excited to introduce the LMASE CX Intensive, a hybrid client experience program designed specifically for legal marketing and business development professionals.
The LMASE CX Intensive reflects a fundamental shift in how marketing and business development teams support client relationships. Client experience is no longer shaped solely by individual service moments — it is influenced by how firms listen to clients, translate insight into action, align relationship partners and client teams, communicate value, and execute consistently across the firm.
This program takes a hybrid approach, combining a three‑part webinar series with an in‑person intensive workshop. The webinars are designed as standalone educational opportunities that also serve as foundational preparation for deeper application during the in‑person program. Participants may choose to attend individual webinars, the in‑person intensive, or the full program experience.
The curriculum focuses on practical client experience disciplines as they show up in legal marketing and business development, including voice‑of‑client programs, strategic account teams, experience‑driven messaging and differentiation, thought leadership and value‑add initiatives, and experience measurement that supports decision‑making. Throughout the program, participants will explore what must be in place internally to deliver a consistent and differentiated client experience — including clarity of ownership, alignment across relationship partners and client teams, and access to the right client information at the right time.
By offering this program in both virtual and in‑person formats, the LMASE CX Intensive creates multiple touchpoints for engagement while accommodating different learning preferences and schedules. This tiered structure allows for broader accessibility while maintaining premium value for full‑program participants.
Webinar Series
Noon CT / 1:00 p.m. ET | Registration includes access to recordings
In-Person Workshop
October 22 | Registration includes evening networking reception on October 21
Location
Offices of Bass, Berry & Sims PLC
Registration
Secure your spot today! The
Full Experience package offers the best value and most comprehensive leadership
development journey. With the in-person workshop limited to just 100
participants, early registration is strongly recommended.
Full Experience Pricing:
- Member
Rate: $335 (Save $100)
- Non-Member
Rate: $400 (Save $110)
- Registration includes access to three live webinars and recordings, full-day in-person workshop on October 22 and evening reception on October 21
- In-person workshop limited to 100 participants
Complete Webinar Series:
- Member
Rate:
$175 for full series (Save $50)
- Non-Member
Rate:
$200 for full series (Save $55)
- Registration
includes access to all three live webinars and their recordings
Individual Webinars:
- Member
Rate:
$75 per webinar
- Non-Member
Rate:
$85 per webinar
- Registration
includes access to the specific live webinar and its recording only
In-Person Workshop Only
- Member
Rate: $185
- Non-Member
Rate: $225
- Registration includes full-day workshop on October 22 and evening networking reception on October 21
- Limited to 100 participants
Thank you to our Sponsors!
