Michigan: Marketing at the Top - Insights from Legal CMOs

Wednesday, June 17 | Noon - 1 p.m. ET

Join LMA Michigan for an engaging panel discussion featuring top marketing leaders in the legal industry. This dynamic conversation will explore the evolving role of marketing leadership, emerging trends, and strategies driving growth at leading firms.

Hear from an accomplished panel of CMOs:

• Linda Moss
  Chief Business Development & Marketing Officer
  Dykema
  
  Linda Moss is the Chief Business Development and Marketing Officer at Dykema, where she leads a professional team that has earned top marks and industry recognition for outstanding work and innovation. Through a variety of firm-wide positions at industry-leading firms, Linda has developed a deep understanding of business development, knowledge management, process design, technology enablement, competitive intelligence, change management and team leadership.
  
  
  
• Joseph Caffrey
  Chief Marketing Officer
  Varnum LLP
  
  Joe serves as Varnum’s Chief Marketing Officer and a member of the firm’s senior management team. As CMO, Joe works closely with Varnum’s leadership to create and implement marketing and business development strategies focused on the firm’s long-term growth across industries, practices and geographies. Prior to joining Varnum, Joe held a variety of management roles at a New York City-based Wall Street law firm.
  
  
  
• Patrick Johnson
  Chief Business Development & Marketing Officer
  Honigman
  
  Patrick Johnson directly oversees Honigman’s business development, communications, and marketing functions and is integrally involved in working with firm and practice leaders, partners and business professionals in executing strategic plans and addressing other high-priority firmwide projects in those areas. With more than two decades of experience at Baker & McKenzie, McDermott, Foley, and Cooley – along with a stint at McKinsey – he is skilled at leading best-in-class marketing and business development programs in the professional services and legal industries.
  
  

LMA Body of Knowledge:  Business of Law, Marketing Management & Leadership, Business Development, Communications

Hybrid Locations: 

Virtual - Zoom 

JAMS
150 W Jefferson Ave STE 1600
Detroit, MI 48226

Cost:
LMA Members: Complimentary!
Prospective LMA Members: $25

Thank you to our Sponsor!

For questions or concerns about your event registration, please contact lmamidwest@legalmarketing.org