Announced on April 21, P3® – The Practice Innovation Conference will transform into P3® – The Virtual Experience, a series of online, interactive content taking place in June. The in-person experience was previously cancelled due to the COVID-19 pandemic. View the P3 home page for more information.


About P3 – The Virtual Experience

Hosted by LMA's Client Value Shared Interest Group (SIG), P3 – The Virtual Experience offers education and discussion focused on the business aspects of developing a successful law practice, including the disciplines of project management, pricing and process improvement. It brings together law firm pricing and LPM experts, practice managers, business development and marketing professionals, those in corporate law departments, corporate procurement professionals, and product and service providers.

About the LMA Client Value Shared Interest Group (SIG)

The Client Value SIG is an industry-related focus group that joins to network, develop relevant educational programs and share best practices. In a changing and competitive environment, the Client Value SIG supports the progress of law firms toward commonly held business practices and helps legal marketing professionals build the critical skill set of strategic disciplines driving the development of the business of law.

Press play to discover why you can't miss P3 or click here for a playlist of educational content from past conferences.

Excerpts From the Attendee Survey:

What were your most valuable takeaways from P3?

"Great networking and a lot of different options for sessions to attend."

"The breadth and experience of the law-firm speakers and the corporate counsel panel participants — they were invaluable."

"Great to see where the industry is headed."

"As a marketing professional and member of my firm's senior leadership team, this conference gave me detailed insight into how to help move the LPM/process improvement/AFA activities forward. Most sessions went beyond the 30,000-foot view and honed in on the details of moving forward. Excellent overall."

"We're all in the same boat. We're all trying to figure this out and it's essentially trial and error based on the culture of your clients and your firm. It was helpful to walk away with some new ideas to implement and/or introduce."