Content Level, Advanced, Firm Size, All Sizes, Canada Event, Southwest Event, Event Format, Webinar, Event, LMA International, Upcoming Webinar| Technology Management, 2025

LMA Beyond Borders - Beyond Data: AI Adoption Strategies for Smarter Experience Management in Law Firms

LMA Beyond Borders - Beyond Data: AI Adoption Strategies for Smarter Experience Management in Law Firms

Event date: 6/12/2025 1:00 PM Export event

Beyond Data: AI Adoption Strategies for Smarter Experience Management in Law Firms
Presented by the Canada and Southwest Regions

June 12, 2025 | Noon CT

LMA Body of Knowledge Domain: Technology Management
Competency: Experience Management

AI is revolutionizing experience management in law firms, transforming how legal marketers structure data, enhance decision-making, and drive business development. But successful AI adoption isn’t just about selecting the right tools—it requires a strategic approach to integration, training, and governance. This session will provide a practical roadmap for AI adoption, helping attendees understand implementation phases, overcome common challenges, and ensure firm-wide buy-in. Participants will leave with actionable steps for integrating AI into their firm’s experience management framework.

Learning Outcomes:
  • Develop phased strategies for piloting and scaling AI in experience management.
  • Understand how AI enhances taxonomy development, data integrity, and technical troubleshooting.
  • Explore how AI adoption can improve firm growth, relationship intelligence, and client engagement.
  • Identify key AI developments impacting legal marketing and experience management, and adapt your firm’s strategy accordingly.

Meet the Panel:

Jason Kennedy is the Intellgence Solutions Manager at Holland & Knight, working as part of an industry leading Data Strategy team. For the past eight years, Jason has worked both in-house and as a consultant on multiple experience management initiatives as well as other enterprise level marketing technology projects. Jason has an MBA and a Masters in Marketing Analytics from the University of Alabama (Roll Tide).


Kalaivaani (Vaani) Vairavanathan is a seasoned professional specializing in competitive intelligence and data analysis, empowering organizations to make strategic decisions. With over 12 years of experience in the field, she collaborates closely with firm leadership, partners and business development professionals to deliver actionable insights that address, influence or resolve critical business and market questions. Her work is driven by an insatiable curiosity and a deep passion for visual data representation, fostering a data-centric culture.

Cost:
Members: Complimentary
Prospective Members: $79

For questions or concerns about your event registration, please contact education@legalmarketing.org

Learn more about or register for the full series

Tags: Event