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The Virginias: Redefining Branding: Messaging That Drives Your Go-To Market Strategy
The Virginias: Redefining Branding: Messaging That Drives Your Go-To Market Strategy
Redefining Branding: Messaging That Drives Your Go-To Market Strategy
Tuesday, October 21 | Noon - 1:30 p.m. ET
Branding isn’t just about logos and taglines—it’s about how you communicate value. No matter your role in legal marketing—whether in business development, marketing technology, or communications—your firm’s positioning and messaging is important to success.
Join Erin Braford as she breaks down the fundamentals of strategic messaging and how it influences your go-to-market approach. She’ll share practical strategies to clarify positioning, craft compelling messages, and confidently communicate your firm’s value. Strong messaging does more than grab attention—it builds meaningful connections, making it easier to engage clients, win business, and support firm-wide marketing efforts.
To help attorneys communicate their value effectively, this session will cover:- How to refine your positioning to stand out in a saturated market
- The role of messaging in strategy and client engagement
- How to identify and reach you best fit clients
- Techniques to simplify complex services into clear, compelling narratives
LMA Body of Knowledge: Client Services, Business Development, Communications
Speaker:
Erin Braford
Principal + Messaging Strategist, Dreamboat
Location:
Hunton Andrews Kurth LLP
951 E Byrd Street
Richmond, VA 23219
Cost:
LMA Members: Complimentary!
Prospective LMA Members: $40
Thank You to Our Sponsors!
For questions or concerns about your event registration, please contact lmamidatlantic@legalmarketing.org