The Importance of Being Social: Leveraging Social Media for Business Development Growth

In Collaboration With:  

Domains: Communications and Technology Management
BoK Competencies: Social Media and Engagement & Communications Software and Platforms

In today’s digital landscape, social media is no longer optional for law firm business growth - it’s essential. With more than 78 per cent of millennials preferring lawyers with an active online presence, and over a billion users on LinkedIn, the impact of social media on business development is undeniable. Join IBA and LMA for our second programming collaboration of the year where we will explore:

• Business Growth: how platforms such as LinkedIn, Facebook and Instagram influence consumer decisions and brand reputation
• The Power of Video Content: with 55 per cent of legal consumers watching social media videos before hiring an attorney, we’ll discuss how to create compelling content that builds trust and credibility
• Handling Social Media Engagement: strategies to maintain a professional yet approachable online presence.

Participants will gain insights from leading lawyers and experts into optimizing their social media strategy, strengthen client connections, and stay competitive in a digital-first world. Whether you're a seasoned professional or new to social media marketing, this session will provide actionable steps to enhance your brand’s visibility and credibility.

Presenters:
Lewis Grimm, Cross-Border Leveraged Finance Partner, Jones Day
Nancy Myrland, President of Myrland Marketing & Social Media
Francis Aquila, Senior M&A Partner, Sullivan & Cromwell LLP
Gary Dean Assim, Head of International Relations, Shoosmiths
Deborah Farone, Strategic Marketing Advisor, Farone Advisors LLC (Moderator)