The Virginias: Ethics in Legal Marketing: What You Need to Know (and What to Watch Out For)

Ethics in Legal Marketing: What You Need to Know (and What to Watch Out For)

Thursday, July 17 | Noon - 1 p.m. ET

Marketing a law firm comes with unique ethical considerations, and the rules aren’t always as clear as we’d like. In this essential program, representatives from the Virginia State Bar and West Virginia State Bar will break down the guidelines that govern legal marketing activities in both states. 

Moderated by Bobbie Conklin, Director of Business Development at Steptoe & Johnson PLLC, our panel that includes Renee Frymyer with the West Virginia Bar and Emily Hedrick with the Virgina Bar will cover what constitutes marketing, how to avoid the risk of guaranteeing results, the proper use of terms like “expert,” and what you need to know about referral agreements. 

Whether you’re creating campaigns or advising attorneys, you’ll walk away with clarity and confidence in deciphering legal marketing ethics in the Virginias.

LMA Body of Knowledge:  Business of Law, Business Development, Communications

Our Speakers:

Renee Frymyer 
Lawyer Disciplinary Counsel, West Virginia State Bar

Renee N. Frymyer is a Lawyer Disciplinary Counsel for the West Virginia Office of Lawyer Disciplinary Counsel. An arm of the Supreme Court of Appeals of West Virginia, the Office of Lawyer Disciplinary Counsel is primarily tasked with screening and investigating complaints made against lawyers who practice law in West Virginia. The ODC is also responsible for prosecuting those lawyers who have either committed ethical misconduct or are suffering from a physical or mental condition which adversely affects their ability to serve the public. Prior to joining the ODC in 2008, she was an Assistant Prosecuting Attorney for Marion County, West Virginia, worked in civil litigation in Pittsburgh, Pennsylvania, and was law clerk for the Honorable Jennifer Bailey, Circuit Court Judge for Kanawha County. Renee earned her JD from the West Virginia University College of Law in 2002, and her BS in Journalism from WVU in 1999. She is a member of the National Organization of Bar Counsel, the American Bar Association, Kappa Kappa Gamma Fraternity, and a lifetime member of the West Virginia University Alumni Association.


Emily Hedrick,
Ethics Counsel, Virginia State Bar

Emily Hedrick is Ethics Counsel for the Virginia State Bar and has been at the Bar since 2011. She serves as a staff liaison to the Standing Committee on Legal Ethics and the Special Committee on Technology and the Future Practice of Law and previously worked with the Practice Management Task Force, among other VSB groups and task forces. She also drafts advisory ethics opinions and provides informal ethics advice to members of the bar through the ethics hotline. Before joining the VSB, Emily was a law clerk fellow at the Supreme Court of Virginia Office of the Chief Staff Attorney. She has a BA in philosophy from the University of Virginia and a JD from the UVa School of Law. -


Our Moderator:

Bobbie Conklin
Director of Business Development, Steptoe & Johnson PLLC

Location:
A Zoom link will be emailed in advance of the event. 

Cost:
LMA Members: Complimentary!
Prospective LMA Members: $40

For questions or concerns about your event registration, please contact lmamidatlantic@legalmarketing.org