South Florida - Winning Visibility in AI Search: What Law Firms Need to Do Now

Winning Visibility in AI Search: What Law Firms Need to Do Now 

Thursday, May 28 | 1-2 p.m. ET

The way clients and referral sources find law firms is changing fast.

Google’s AI overviews, ChatGPT, Perplexity and other generative AI search tools are no longer simply pointing people to websites. They are synthesizing answers and deciding which firms are credible enough to mention. That means legal marketers are no longer competing only for organic rankings but also for inclusion in AI-generated recommendations.

To show up prominently in AI search results, firms need stronger digital authority, clearer brand positioning and consistent signals across every digital touchpoint, including website content, attorney bios, directories, Chambers and other rankings and awards, PR and thought leadership.

This session will discuss:

• What AI search actually is
• How platforms evaluate and surface law firms
• How to avoid vague messaging and disconnected digital signals that make firms invisible
• What legal marketers need to do now to protect and grow visibility

Cost:
Members: $20
Non-Members: $40

Location:
Virtual, a link will be provided upon registration.

Speakers:

Rose Moran
Chief Revenue Officer, ICVM Hawk

With more than 15 years of marketing and business development experience, Rose Moran helps law firms and professional services organizations elevate their marketing strategies. Previously, she led business development and strategic marketing communications efforts for one of the fastest-growing Am Law 100 firms, advising at the firm, practice and attorney levels across both business and consumer-facing practices. Rose holds an MBA in finance, which allows her to effectively connect data to strategy, ensuring marketing efforts drive results.

Raychel Lean
Account Manager, Reputation Ink, Chair of LMA South Florida.

A leading voice in the legal marketing industry, Raychel Lean is LMA’s South Florida chair and an award-winning former legal journalist. She has helped law firms of all shapes and sizes develop thought leadership strategies that address their target clients’ most pressing challenges. At Reputation Ink, Raychel manages PR and marketing for firms across the U.S. and leads the agency’s monthly awards and rankings newsletter. Raychel is also the former managing editor of Law.com's Florida publication, the Daily Business Review, where she led content strategy, analyzed reader engagement, published a daily newspaper and served as a legal awards judge.

If you have any questions please contact LMAsoutheast@legalmarketing.org.