Communications, Website Content and Design, Technology Management, Communications Software and Platforms, Website Development and Management, Content Level, Essential, Content Type, Webinar Recording, Firm Size, All Sizes, Shared Interest Group, Marketing Technology SIG, Business to Consumer Practices SIG, Merchandise, LMA International, Virtual Event, LMA International | Technology Management, 2025

Recording: From Click to Client: Website Conversion Strategies in the Age of AI

Recording: From Click to Client: Website Conversion Strategies in the Age of AI

Sponsored by: Marketing Technology SIG and Business to Consumer Practices SIG
Domains: Technology Management and Communications
BoK Competencies: Website Development & Management, Communications Software & Platforms and Website Content & Design

In today’s digital-first legal landscape, your website is more than just a digital brochure—it’s a critical engine for visibility, credibility, and lead generation. But are you capturing the traffic you’re attracting?

Join us for an engaging session designed specifically for legal marketing professionals, where we’ll explore how to transform your law firm’s website into a high-converting, search-optimized powerhouse. We’ll dive into the evolving world of SEO, explore how AI (including Google’s Search Generative Experience) is reshaping search behavior, and share strategies to improve conversion rates across your digital properties.

This program is relevant for both B2C and B2B legal marketers—whether you're focused on reaching individual clients or institutional buyers, you’ll gain actionable insights to optimize your digital presence and drive measurable results.

Learning Outcomes:
  • Align content and structure to meet modern SEO/SERP and user experience standards
  • Adapt to the AI-driven search landscape and what it means for law firm visibility
  • Identify and address conversion roadblocks to turn more visitors into clients
  • Understand how to use data and AI tools to personalize web experiences and improve engagement

Presenters:
Betty Burns, Director of Marketing & Public Relations, Walton Law Firm, P.C.
Annette Choti, Founder/Owner, Law Quill
Robyn Addis, Chief Revenue Officer, 9Sail
Michelle Woodyear, Principal Consultant, Mount Insights (Moderator)

Price: 
Members: Complimentary
Prospective Members: $79

Tags: Merchandise