CMO Insights into Marketing Technology

Sponsored by: Marketing Technology SIG
Domains: Communications & Technology Management
BoK Competencies: Digital Marketing & Website Development and Management

Join us for an exclusive webinar where Chief Marketing Officers (CMOs) share their experiences, opportunities, and challenges in leveraging marketing technology within the legal industry. This session provides a unique opportunity to hear directly from senior marketing leaders about the strategies, tools, and innovations shaping the future of legal marketing.

Attendees will gain firsthand perspectives from CMOs and have the chance to engage in meaningful discussions about the evolving marketing technology landscape.

Learning Outcomes:

• Understand real-world strategies: Learn how CMOs are leveraging marketing technology to drive growth, efficiency, and client engagement within the legal industry.
• Identify key challenges and solutions: Gain insight into common obstacles CMOs face with marketing technology and how they address them effectively.
• Explore emerging trends: Discover the latest innovations and trends in marketing technology shaping the future of legal marketing.

Presenters:
Abigail A. Fairman, Chief Marketing Officer, Munger, Tolles & Olson LLP
M. Ashraf Lakhani, Chief Business Development and Marketing Officer, Porter Hedges LLP
Erin Corbin Meszaros, Global Business Development and Marketing Officer, Eversheds Sutherland LLP
Jon Brewer, Senior PS DealCloud Growth Director, Intapp (Moderator)