The Best BD Strategies That Aren't Common In Law (Yet)

Sponsored by: 
Domain: Business Development
BoK Competency: Business Development Planning and Coaching/Training

Law firms aren’t the only professional services organizations chasing growth. Consulting, investment banking, accounting, and other expert-driven sectors have been testing and perfecting business development strategies for years. Many of their most effective approaches haven’t made their way into the legal sector—until now.

In this dynamic, game-show style session, a cross-industry panel of growth leaders will reveal the BD strategies that are driving measurable results in other professions—with a top law firm’s CMO rating each idea—so that you can apply these fresh ideas in practical ways. 

What You’ll Learn:

• Proven BD strategies from consulting, investment banking, and other professional services industries
• How these approaches can be translated into a law firm environment
• Practical steps to spark growth momentum inside your firm

• Identify innovative business development strategies successfully used in consulting, investment banking, and other professional services.
• Evaluate the applicability of these cross-industry strategies within the context of a law firm environment.
• Apply practical steps to adapt and implement fresh business development approaches that can accelerate growth in legal practices.

Presenters:
Mo Bunnell, CEO at Bunnell Idea Group
Katherine D’Urso, Global Chief Business Development and Marketing Officer at Freshfields
John Hancock, President and CEO at Junior Achievement of Georgia
Eric McMurray, Chairman of Health, Wealth & Career at WTW
Rena Neville, former Head of Global Client Development at Sotheby’s and current Head, Art Division, FCS Compliance