Business Development, Business of Law, Content Level, Advanced, Content Type, Event Recording, Firm Size, All Sizes, Merchandise, LMA International, Educational Event, LMA International | Client Services, 2026
Priced to Win: How AI Is Reshaping the Firm-Client Value Conversation
Priced to Win: How AI Is Reshaping the Firm-Client Value Conversation
Domains: Business of Law, Business Development
AI is no longer a future-state consideration in legal pricing — it is actively changing how clients evaluate firms, how firms price and pitch work, and how both sides define and communicate value.
- Examine the client perspective on AI and pricing
- Identify how firms are using AI to price, pitch, and assess profitability
- Analyze AFAs, value-based pricing, and the new cost transparency imperative
- Discuss how BD professionals, pricing teams, lawyers, and AI can work together effectively across the firm
Iwona Kesting, Global Director of Business Development and Communications, Jones Day
Adam Barvels, Senior Director, Pricing & Legal Project Management, Wilson Sonsini
Aaron Boersma, Spend Innovation Lead, Policy & Legal Ops +, Ford
Price:
Member Price: $79
Prospective Member Price: $99