Philadelphia LMA Next Presents: Marketing All-Stars: Building, Training, and Leading Successful Teams

Sunday, November 9, 2025

Event date: 12/9/2025 3:00 PM Export event

LMA Next Presents: Marketing All-Stars:

Building, Training, and Leading Successful Teams

Tuesday, December 9 | 4-5 p.m. ET

Every strong team starts with the right players, a shared vision, and a leader who knows how to bring out the best in each person.

Join LMA Next Philly for a candid conversation with four powerhouse leaders about what it takes to build and lead a high-performing marketing team. Designed for early- and mid-level legal marketing professionals (7 years’ experience and less), this program offers a look into how leaders identify talent, foster growth, and create environments where their teams can succeed.

We’ll touch on ideas like:

Scouting Your Team: How do leaders assess talent and align team roles for success?
Training Camp: How do they develop themselves and their teams?
One Shining Moment: How do they highlight and celebrate their teams’ successes?

Come ready with questions or simply to listen in. This session is designed to spark honest insight and practical takeaways.

Featured Panelists:

Jessica Grayson, Chief Growth Officer, Stradley Ronon
Andrew Laver, Chief Marketing & Business Development Officer, Porzio, Bromberg & Newman, P.C.
Trish Lilley, Chief Marketing & Business Development Officer, Barnes & Thornburg LLP
Andrew Manfredo, Chief Business Development Officer, Archer & Greiner, PC

Come ready with questions, curiosity, and a desire to learn from the best.

Moderators:

Alexis Cuffee Forsakang, LMA Next CoChair; Marketing Specialist – Panitch Schwarze Belisario & Nadel LLP
Chelsea Seidel, LMA Next CoChair; Marketing Manager – Chartwell Law

Time and Date

Tuesday, December 9. 4-5 p.m.

Cost:
Members: Complimentary
Prospective Members: Complimentary

Locations:
Chartwell Law
130 North 18th Street, Suite 1200
Philadelphia, PA 19103

Speakers:

Jessica Grayson

Chief Growth Officer,
Stradley Ronon

Jessica Grayson is Stradley Ronon’s first Chief Growth Officer and leads strategic growth, business development, marketing, and lateral partner acquisitions. She has driven record growth by recruiting and integrating top-tier talent, expanding the firm's capabilities and market reach. With deep industry expertise and a proven track record, Jessica ensures cross-functional alignment to achieve results consistent with the firm's vision. Previously, she led lateral acquisitions for an Am Law 10 firm and held C-suite marketing and business development roles at two NYC-based firms. She currently serves as co-chair of NALSC's Law Firm Advisory Committee and previously served on LMA's Northeast Region Executive Committee.

Andrew Laver
Chief Marketing & Business Development Officer
Porzio Bromberg & Newman

Andrew Laver is a strategic legal marketing and business development executive with over 25 years of experience driving revenue growth, client engagement, and brand visibility across AmLaw 100, 200, and regional firms. As Chief Marketing & Business Development Officer at Porzio, Bromberg & Newman, P.C., he leads firmwide initiatives that align marketing strategy with business objectives, leveraging data-driven insights, cross-practice collaboration, and client-centric programs to deliver measurable results. Andrew is a recognized thought leader in legal marketing, known for his dynamic leadership, innovative approach, and commitment to building high-performing teams.

Active in the Legal Marketing Association (LMA), Andrew was the President of the Metropolitan Philadelphia Chapter in 2014 and joined the LMA’s Governance Committee in 2015 where he served as Co-Chair from 2017-2018. He served as Co-Chair of the 2nd Annual Philadelphia Education Conference in 2016, served as a member of the 2017 LMA Annual Conference Advisory Committee in Las Vegas, NV and served as the Co-Chair of the 2019 LMA Annual Conference in Atlanta, GA. Andrew served as a Member-At-Large to the LMA Board of Directors from 2019-2021, served as Treasurer Elect to the LMA Board in 2022 and served as Treasurer to the LMA Board in 2023.

Trish Lilley
Chief Marketing & Business Development Officer
Barnes & Thornburg

Trish Lilley is the chief marketing and business development officer at Barnes & Thornburgh. Trish leads the firm’s client and alumni relations programs, marketing initiatives, and business development efforts. In this role, she conceptualizes and drives strategies designed to influence and enhance the client experience at Barnes & Thornburg while also promoting the firm’s award-winning services, practices, and products in key markets and industries. Trish works closely with firm leadership across practices and geographies and is particularly focused on client service, feedback and retention.

An active member of the global legal community, Trish is a Fellow in the global College of Law Practice Management, placing her in a cohort of fewer than 300 professionals deemed by industry peers to “have significantly contributed to, and enhanced, law practice management.” She sits on the

Law360 Legal Industry editorial board and is a former member of the Access Justice Brooklyn board. She has held numerous leadership roles with the Legal Marketing Association, most recently serving on the international board of directors. A former bar association executive, Trish began her career as a journalist covering federal civil and criminal courts for both legal and general interest news outlets.

Andrew Manfredo
Chief Business Development Officer
Archer & Greiner PC

Andrew leads the firm’s team of business development and marketing professionals and oversees Archer’s business development strategy, marketing, communications, and brand-building activities. Andrew is responsible for the implementation and advancement of a strategic integrated business development and marketing platform to support the firm’s overall growth, enhance existing client relationships, and expand the firm’s client base.

Andrew has nearly twenty-five years’ of experience in business development, client service, strategic management, and marketing in both agency and professional services environments. Coming from years of working in big law, Andrew has a wealth of experience, a track record of success, and a deep understanding of the evolving legal landscape

For questions or concerns about your event registration, please contact lmanortheast@l egalmarketing.org.

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