Northeast Recording: Inside the Newsroom - What Legal Media Is Covering and How Your Firm Can Break Through

Inside the Newsroom - What Legal Media Is Covering and How Your Firm Can Break Through

Recorded Tuesday, April 7, 2026

Legal marketers are under constant pressure to raise their firm’s visibility, but getting meaningful media coverage requires more than sending pitches. It requires understanding how legal journalists decide what’s worth covering.

For the first time, senior editors from four leading legal media outlets, American Lawyer, Law360, Bloomberg Law and Reuters, will share how they evaluate stories, what’s shaping their coverage right now and where law firms are missing the mark.

This is a candid look inside the newsroom from the people making the decisions.

In this program, you’ll learn:

• The key trends and storylines legal journalists are actively covering
• What makes a pitch stand out—and what gets ignored
• How to position your lawyers and firm for stronger media visibility
• Where firms are leaving opportunities on the table
• Practical ways to build more effective, credible relationships with reporters

Speakers:

David Gialanella
Editor-in-Chief for The American Lawyer and Business of Law team at ALM-LBR

Prabha Natarajan
Editor-in-Chief of Law 360 Pulse

Chris Opfer
News Team Lead for Bloomberg Law

David Bario
Legal News Editor for Reuters

Moderator: 

Tom Mariam
Senior Media Relations Manager for Seyfarth Shaw LLP

For questions or concerns about your event registration, please contact lmanortheast@legalmarketing.org.