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Nashville - Influence in Action: Coaching Attorneys for Growth and Impact

Nashville - Influence in Action: Coaching Attorneys for Growth and Impact

Event date: 5/28/2026 12:00 PM Export event


Influence in Action: Coaching Attorneys for Growth and Impact

Thursday, May 28 | noon-1:30 p.m. CT

Legal marketing and business development professionals are already shaping the direction and growth of their firms every day—by guiding attorneys, influencing decisions, and turning ideas into action. Yet, like any busy professional, finding the time and space to build on these skill sets can be challenging.

This interactive session focuses on strengthening one of the most impactful (and often underdeveloped) aspects of the role: coaching attorneys effectively. During the session, we will explore practical approaches that build trust, drive action, and support individual and firm-wide goals. Attendees will walk away with applicable coaching techniques, an understanding of different models for structuring internal coaching efforts, and insight into where coaching can have the greatest impact.

Cost: 
LMA Members: $20
Prospective LMA Members: $40

Location: 
Adams & Reese
1600 West End, Suite 1400
Nashville, TN 37203

Speaker:

Heather McCullough
Co-Founder, Society54

Society 54 Co-Founder and Chief Growth Officer Heather McCullough embodies the power of hard work, strategy, and collaboration. For more than 24 years, she has brought game-changing results to professional services firms across the country. In addition to her work at Society 54, Heather is a co-founder and Partner at Society Tech, a technology company that uses its proprietary software, INform, to help law firms track and analyze their business development efforts.

Prior to starting Society 54 with her business partner, Jill Huse, she worked in and led MBD teams at two of the most well-respected law firms in the Carolinas. She is well known in the legal marketing industry, and her wheels never stop turning when it comes to generating profit, rapport, and direction for her clients.

For questions or concerns about your event registration, please contact lmasoutheast@legalmarketing.org.

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