Madrid: Using Data for Targeted Business Development
Madrid: Using Data for Targeted Business Development
Using Data for Targeted Business Development
Wednesday, June 3 | 2-4 p.m. CET
Join us in Madrid for a lively discussion on how to use Data to shape BD strategies. We will discuss:
1. Identifying BD targets — what data we should be asking for, where it sits (internal vs. external), and how to translate it into a defensible target list.
2. The systems that actually move the needle — Power BI, CRM platforms (InterAction, Salesforce, Dynamics), experience management tools, and how leading firms are using them in practice rather than in theory.
3. How AI is shifting the approach — from predictive targeting to pitch automation
4. Turning insight into outreach — developing marketing products and content directly in response to the gaps the data exposes, so BD effort converts into client conversations.
Location:
Jones Day
Paseo de Recoletos 37-41
Fifth Floor
Madrid
Paseo de Recoletos 37-41
Fifth Floor
Madrid
Speakers:
Alvaro Terry
BD Manager, Uría and Menéndez
Business Development Manager at Bird & Bird
Gail Harvey
Global Client Strategy – Jones Day
Moderator:
Susana Claudio
Director of Band1
Cost:
Members: Complimentary
Non-Members: Complimentary
For questions or concerns about your event registration, please contact lmaeurope@legalmarketing.org.