LMA 15-Day Social Media Challenge 2026

Dates: June 16, 2026 - June 30, 2026
Domains: Communications, Technology Management, Marketing Management and Leadership
BoK Competencies: Social media and Engagement, Message and strategy planning, Communications software and platforms, Marketing Planning, Consultant and Vendor Management, Firm Organizational Structure and Dynamics
Sponsored by: LMA Social & Digital Media SIG

Highly anticipated by LMA members, the annual Social Media Challenge has become a mainstay program and highlight for the Social & Digital Media SIG. The Challenge gives LMA members an opportunity for education, information, and best practice sharing on relevant topics. This year, the Challenge will take place across three Tuesdays in June. The overarching theme is future-ready legal marketing, considering that now is the time when AI products, services, and strategies are prevalent. Beyond adoption of new media tools, the Challenge will examine optimizing and improving their use to further strengthen legal marketing for firms and professionals. The Challenge runs from June 16-30, 2026, with a kickoff session on Tuesday, June 16th.

Additionally, the Challenge will offer optional “homework” between sessions. Participants will have the option to consume a piece of legal/digital media that they normally do not use (e.g., a podcast if they normally read articles, or vice versa) and “bring” it to the group for discussion, questions, etc. This will be introduced in Session 1 and participants can share what they consumed/experienced/learned in Sessions 2 and 3. 

• Session 1 (June 16): 15-Day Challenge Kickoff- Data-Driven Strategy & Leadership Buy-In
• Session 2 (June 23): Answer Engine & Generative Engine Optimization (AEO/GEO)
• Session 3 (June 30): AI-Powered Marketing Intelligence
  
  

Learning Outcomes:

• Develop data-driven media strategies that align firm goals and secure leadership buy-in using measurable performance insights.
• Apply emerging principles on AEO and GEO to optimize legal marketing content for evolving search behaviors and answer-driven discovery platforms.
• Evaluate AI-focused mindset and marketing tools to inform strategy, improve marketing performance, and adapt to trends in legal marketing.