Business Development, Client Services, Content Level, Advanced, Content Type, Event Recording, Firm Size, All Sizes, Merchandise, LMA International, Educational Event, LMA International | Client Services, 2026
From Decent to Great: How to Develop a Compelling Proposal Response
From Decent to Great: How to Develop a Compelling Proposal Response
Domains: Business Development, Client Services
This session explores how to move beyond “checking the boxes” to create proposals that connect with clients on a strategic and emotional level. Attendees will learn how to balance efficiency with creativity, ensure diverse perspectives are incorporated into the response process, and utilize AI as a fact-finding tool without compromising the human narrative. The session will also include a hands-on workshop component, allowing participants to apply new strategies in real time, experiment with improved messaging approaches, and walk away with practical tools to elevate their next proposal.
- Demonstrate how to move beyond generic responses by leveraging a deep understanding of the client’s business context to create proposals that educate, differentiate, and resonate on both strategic and emotional levels.
- Identify which parts of the proposal process AI can support effectively and establish guardrails to ensure responses maintain the firm’s voice, client service philosophy, and human narrative.
- Apply methods to evaluate proposal success beyond “winning,” including client feedback, message resonance, and internal alignment, and use these insights to improve future responses and develop team capabilities.
Vanessa Petrea, Pursuit Director, Perkins Coie
Ed Perugia, Interim Director, Client Development, Jenner & Block
Price:
Member Price: $79
Prospective Member Price: $99