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Empowering Legal Marketers with AI – Bridging the Gap Between Innovation and Influence

Empowering Legal Marketers with AI – Bridging the Gap Between Innovation and Influence

Event date: 1/15/2026 12:00 PM Export event

Date: January 15, 2026
Time: noon CT
Sponsored by: LMA Education Advisory Council and PLI
Domains: Business of Law & Marketing Management and Leadership
BoK Competencies: Business Structures and Trends, Change Management, Firm Organizational Structure and Dynamics

As artificial intelligence continues to reshape the legal industry, marketing and business development professionals are uniquely positioned to lead the charge in transforming how law firms engage clients, build brand equity, and drive strategic growth. Yet, AI adoption in law firms often centers on legal service delivery, leaving marketing and BD teams on the periphery. This dynamic webinar explores the powerful intersection of AI, the business of law, and legal marketing, with a focus on empowering legal marketers to become strategic leaders in their organizations. This session will feature a panel of visionaries in AI from within and beyond the legal marketing community sharing candid insights, lessons learned, and actionable takeaways. Attendees will leave equipped with a strong grasp of how AI is transforming the business and practice of law and how best to leverage the technology to expand the firm’s visibility, supercharge their individual impact, and effectively communicate to clients and prospects how their firms are using AI to deliver more value. 

Learning Outcomes:

  • Analyze the differing perspectives between legal professionals and marketing/business development teams regarding AI adoption and identify strategies to align goals across departments
  • Evaluate current trends and examples of AI implementation in law firms, particularly in business strategy, client engagement, and marketing innovation
  • Apply AI tools and techniques to enhance marketing efforts, including content creation and the emergence of GenAI search optimization
  • Identify resources to stay informed on AI developments and translate emerging technologies into practical, firm-wide applications

Presenters:
Robyn Addis, Chief Revenue Officer, 9Sail
Sharon Crane, President, PLI
Kelly Harbour, Chief Marketing and Business Development Officer, Moore & Van Allen
Jennifer Leonard, Founder & CEO, Creative Lawyers
Bridget McCormack, President and CEO, American Arbitration Association

Price:
Members & Prospective Members: Complimentary




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