Empowering BD Teams to Drive Strategic Differentiation

Date: November 13, 2025
Time: noon CT
Sponsored by: Competitive Intelligence SIG 
Domain: Business of Law
BoK Competencies: Competitive Intelligence & Business Structure and Trends

In today’s fragmented legal market, business development teams play a pivotal role in helping firms stand out. This webinar explores how BD professionals can leverage market data to support firm-wide growth strategies, deepen client relationships, and position their firms for meaningful differentiation.

Drawing on the latest Thomson Reuters Institute research, we’ll unpack:

• How BD teams can align with leadership’s strategic vision and growth targets.
• The importance of mindshare and favorability—and how BD can influence both.
• Practical ways to support lawyers in building stronger client connections.
• Opportunities to expand relationships through whitespace analysis and industry-specific insights.
• How BD can help articulate the firm’s AI capabilities to meet evolving client expectations.

Whether you're looking to sharpen your strategic impact or elevate your client engagement efforts, this session will provide actionable guidance to help BD teams lead with confidence and clarity.

Learning Outcomes:

• Identify how to use market insights to align business development initiatives with firm-wide strategic goals and client expectations. 
• Discuss practical strategies for influencing client perceptions, strengthening lawyer–client connections, and positioning the firm for differentiation in a competitive market.
• Apply research-driven approaches such as whitespace analysis, industry-specific insights, and AI capability messaging to expand client relationships and uncover new opportunities for growth
  
  

Presenters:
Becky Halat, Sr Manager, Client Services, Thomson Reuters Institute
Nigel Carleton, Client Relations Manager & Market Insights Subject Matter Expert, Thomson Reuters Institute

Price: 
Members: Complimentary
Prospective Members: $79