Marketing Management and Leadership, Content Level, Advanced, Content Type, Event Recording, Firm Size, All Sizes, Merchandise, LMA International, Educational Event, LMA International | Client Services, 2026
Consolidation is the New Normal: How Legal Marketers Can Lead During Mergers
Consolidation is the New Normal: How Legal Marketers Can Lead During Mergers
Domain: Marketing Management and Leadership
We’ll explore:
- Career Impact: What every legal marketer needs to know about opportunities, potential pitfalls, and duplicative roles – and how to be an invaluable contributor without doing so at the expense of others.
- Leadership from Behind: Practical ways to influence integration and be highly collaborative, even without a formal leadership title. Understanding when to lead and knowing when to follow.
- Personal Growth: Harness what you’ve learned to strengthen your role during a merger.
- Identify how marketing professionals can contribute strategically during a merger—from internal communications to cultural integration—and why agility is critical.
- Recognize the operational and branding shifts that occur during mergers (e.g., new websites, rebranding, printed materials) and build a personal action plan to lead from behind while fostering a unified team culture.
- Exchange practical approaches to position yourself as a trusted resource, navigate duplicative roles, and leverage coaching and integration opportunities to advance your career
Truda Chow, Chief Operating Officer, FBT Gibbons
Ashley Horne, Chief Marketing & Business Dev. Officer, Womble Bond Dickinson
Michael Michaelides, Global Chief Marketing Officer, A&O Shearman
Carrie Remhof, Director of Firm Intelligence, Troutman Pepper Locke
Price:
Member Price: $79
Prospective Member Price: $99