Content Type, Event Recording, Merchandise, Canada

Canada Recording: Digital Marketing Fundamentals - The Good, The Bad & The Practical

Tuesday, October 14, 2025

With all the buzz about ChatGPT and AI, it’s easy to get swept up and forget about the fundamentals of digital marketing for lawyers. This discussion will focus on practical strategies for helping lawyers monitor and manage their digital profiles.

LEARNING OUTCOMES

How to practically handle negative online reviews.
How to make the case to lawyers for maintaining a LinkedIn presence.
How to help lawyers cultivate good digital marketing practices.
How to create tasteful communications about rankings, recognitions, and awards.

SPEAKERS

Candice Ball, Manager, Marketing & Communications, Fillmore Riley LLP
Amrita Kochhar, Director, Marketing & Technology, Bennett Jones LLP

COST

LMA Members: Complimentary!
Prospective LMA Members: $35

Tags: Merchandise