The Currency of PR: Mining Information That Matters

Marketing and business development professionals hold keys to one of the hottest currencies in law firm PR: information. In this episode of the LMA Podcast, Axis Marketing Strategies' Matt Plavnick, Boies Schiller Flexner's Robin Davidson, and Blattel Communications' Traci Stuart discuss how to mine and invest in information, highlingting how access to firm planning and data, lawyer and practice group insights, and the anticipated initiatives of marketing and business develooment colleagues are critical to good PR planning and activity.