Southwest - Virtual: Summer Boot Camp Series Session 4 - Standing Out: Presence, Perception. Influence.

Southwest - Virtual: Summer Boot Camp Series Session 4 - Standing Out: 

Presence, Perception. Influence.

Thursday, September 17 | Noon - 1 p.m. CT

Explore how to strengthen your professional impact through three key areas: executive presence, emotional intelligence, and personal branding. Participants will learn how to communicate with confidence and credibility, identify and strengthen true self, and intentionally shape how they are perceived in the workplace. Together, these skills help professionals lead more effectively, influence others, and align their personal values with their professional reputation.

Our Speakers:

Toni Wells
Affiliate Partner, Coston Consulting

Toni Wells is a seasoned marketing and business development leader with 22 years of experience in the legal industry. She specializes in helping lawyers and law firms accelerate revenue growth through targeted business development strategies, client relationship expansion, and personal brand elevation. As a coach and consultant, Toni works directly with high-performing lawyers to identify growth opportunities, strengthen their market presence, and build sustainable books of business. Toni also advises organizations on integrating business development with strategic initiatives, including DEI-driven efforts that support client development goals. She holds a master’s degree in marketing from Johns Hopkins University and a bachelor’s degree in English from the University of Maryland at College Park and she is an ICF-accredited coach (ACC).


Diana Lauritson
Associate Director of Business Development, Baker McKenzie 

Diana Lauritson is associate director of business development for the North America Tax Practice at Baker McKenzie. With more than a decade of experience in legal marketing and business development at Am Law 50 and 100 firms, and a 20+ year career spanning communications, nonprofit leadership, and professional services, she has built her practice at the intersection of practice group strategy, client development, DEI, and go-to-market strategy.

An active LMA member, Diana currently serves on the LMA International Board as secretary.

Beyond her firm role, Diana is the founder and host of Breaking Rank, a podcast exploring unconventional leadership and personal branding through conversations with leaders both inside and outside the legal industry. 

Diana holds a Master of Science in Negotiation and Dispute Resolution from Creighton University School of Law, a Master of Business Administration from Florida Institute of Technology, and a Bachelor of Arts in Political Science, Legal Studies, and Spanish from Creighton University. She has also completed executive education programs at Harvard Business School online and the London School of Economics.

Willie Sleight
Senior Manager, Business Development & Communications, Jones Day

William Sleight is a senior business development manager at Jones Day. With more than a decade of experience in the legal industry, he supports all U.S. East Coast offices as well as Mexico City, partnering with office and firm leadership to shape high level business development strategy and drive impactful client engagement. Before joining Jones Day, William served as a solo marketer for a boutique labor and employment firm in Boston, gaining hands on experience across the full spectrum of legal marketing. 

An active LMA member since 2012, he most recently served as Treasurer of the LMA Northeast Regional Board and has held multiple leadership and volunteer roles. William earned his BS in communications from Ithaca College.

Location: 
Virtual - A zoom link will be sent to you.

Cost: 
Members: $30 
Non-members: $40


Bundle Price for All Four Session:
Member: $90
Prospective Member: $150
Interested in the full bundle? Click here to register and learn more.

For questions or concerns about your event registration, please contact lmasouthwest@legalmarketing.org