Southwest Event, Event Format, Virtual Event, Webinar, Event
Southwest - Virtual: Summer Boot Camp Series Session 3 - Measuring and Communicating Marketing ROI: Practical Takeaways You Can Start Now
Southwest - Virtual: Summer Boot Camp Series Session 3 - Measuring and Communicating Marketing ROI: Practical Takeaways You Can Start Now
Southwest - Virtual: Summer Boot Camp Series Session 3 - Measuring and Communicating Marketing ROI:
Practical Takeaways You Can Start Now
Thursday, August 20 | Noon - 1 p.m. CT
How do you prove the value of marketing in a way that resonates with firm leadership, especially lawyers? Proving marketing ROI in a law firm requires more than good data, it requires delivering insights in a way that aligns with how lawyers think and how firms make decisions. This session offers a practical, well-rounded approach to tracking, framing, and communicating marketing results to influence leadership and drive investment.
Elise Holtzman, a former practicing attorney and founder and CEO of The Lawyer’s Edge, brings the lawyer’s lens, offering guidance on positioning marketing results in a way that resonates with legal decision-makers. Adam Severson, an in-house chief marketing and business development officer at Baker Donelson, delivers the marketer’s lens on how to track the right metrics, connect activities to revenue, and present results in a clear, business-focused narrative. Together, they bridge the gap between what marketers measure and what firm leadership values, equipping attendees with a more complete framework for demonstrating impact.
You'll how to align ROI metrics with the priorities and decision-making style of lawyers, along with practical ways to track marketing performance and tie it to revenue outcomes, including a template you can customize to use at your firm. You'll also learn strategies for presenting results with clarity, credibility, and influence.
Our Speakers:
Elise Holtzman
Founder and CEO, The Lawyer’s Edge
She is the creator of the Lawyers Making Rain program for law firms and the Ignite Women’s Business Development Accelerator for women partners and counsel.
Elise speaks frequently for law firms, bar associations, and other legal organizations, and is the host of The Lawyer’s Edge podcast, which has published more than 200 episodes. She also writes articles for publications such as Law.com and Law360.
Elise’s volunteer activities over the years have included board positions for bar associations and alumni groups, including the Columbia Law School Association and the New Jersey Women Lawyers Association. She is currently a member of the Legal Marketing Association’s Northeast Regional Board.
Elise earned a BA in Psychology from the University of Pennsylvania and her JD from Columbia Law School where she was a senior editor of the Columbia Law Review. Prior to founding The Lawyer’s Edge, Elise practiced law in New York City with Fried Frank and Morgan Lewis. She is passionate about helping lawyers grow and thrive, both personally and professionally.
Adam Severson
Chief Marketing and Business Development Officer, Baker Donelson
Adam Severson has more than 25 years of experience guiding law firms in their strategic direction and execution of business development and marketing initiatives. As chief marketing and business development officer for Baker Donelson, Adam collaborates with the firm's lawyers and professional staff to maintain a client focus, increase marketplace awareness, and facilitate cross-office and cross-practice collaboration. He is active in LMA, is a former president of the LMA, and was inducted into the LMA Hall of Fame in 2020.
Adam speaks internationally on law firm strategy, marketing and business development, technology, and competitive intelligence. He is a Fellow in the College of Law Practice Management, an honorary organization that recognizes distinguished law practice management professionals. Adam was also recognized by the Nashville Business Journal as CMO of the Year across all industries.
Location:
Virtual - A zoom link will be sent to you.
Cost:
Members: 30
Non-members: $40
Bundle Price for All Four Session:
Member: $90
Prospective Member: $150
Interested in the full bundle? Click here to register and learn more.
For questions or concerns about your event registration, please contact lmasouthwest@legalmarketing.org